Email Direct Marketing Platform

Email marketing can produce one of the highest ROIs. Newsletters, specials and offers, and other corporate communications can attract an audience to take some sort of action or pursue additional information.

Email Features

• Email Design - Create and manage your email designs based on standard email designs
• Email Composition - Compose and send email messages
• Email Templates - Save an email design and/or message for repeated use

You can attract your audience with multiple email formats:

Email Broadcasts

An email broadcast is an email blast to a group of recipients. The message should be specific and should have a strong call to action. Examples of email broadcasts are:

• Newsletters
• Ads and Offers
• Company Announcements
• Product Announcements
• PURLs
• Surveys

A broadcast is sent to a list. Lists are either generated using the My Market Toolkit CRM or separately by import.

Email Drip

An email drip system is one that sends emails to a database of customers based on certain triggers. Typically, some action on a web site or some time frame triggers the sending of a specific email.

The system uses the Email Templates Function. System or Time-based Triggers are predefined and the emails are blasted automatically once the trigger is tripped.

• Event based triggers are those that occur when a user does some activity on a web site. Examples include:
  • Signing up on web site
  • Joining a club
  • Completing a web form
• Time based triggers occur when a recipient should be contacted a certain period of time before or after some set date. Examples include:
  • Reminder before a subscription ends
  • Reminder to do some activity after a subscription begins

Email programs can drive a significant amount of business for a very affordable cost, allowing for a considerable ROI.

Professional Email Services

Explore our professional direct marketing email services

Note: My Market Toolkit is not a SPAM generation platform. We only allow businesses who send emails to opt-in contacts to use the module. We will disable the email module for any organization who sends SPAM messages.